This is not another blog about presentation skills. It’s not about style over substance. It’s about how to convince an angel or VC that you are the team to back. Most investment is a result of one-to-one meetings in investors offices. So the ability to stand up and present is not the point. However, it is important to concisely cover all the main points and come across really sharp;
- The problem – Say clearly and concisely what problem you have chosen to solve and give evidence that others consider it a problem worth solving.
- The solution – State how you intend to solve the problem and why people will switch from their current solution.
- The market – Give an estimate of the total addressable market, predicted growth rate and the portion that you can realistically win.
- The business model – Be clear about the business model that you are going to test and how you will define success.
- The Execution plan - Describe the major project milestones.
- The team – Be concise about the team members and advisors. Even if you are still in the process of building a solid full-time team don’t make it look like it’s a loose collection of random people. Make sure you bring out why your team has specific advantages in executing the project.
- The competition – Don’t say that there isn’t any competition. It suggests that there isn’t a problem worth solving. Mention substitutes as well as existing solutions.
- The financials – Give a clear summary of the major components. Don’t obsess with the details but be ready to justify any figures that you give.
- The funding requirement – Give exact figures (not a range) and link to clear milestones (like proving Product/Market fit). Say how much equity you expect to give in return.
Keep the presentation down to 10 minutes and allow plenty of time for questions and answers. Don’t be woolly or over complicate. If you are finding it difficult to convey the story in a concise manner it is probably because you haven’t nailed the proposition and you shouldn’t be pitching yet.
Blog by Paul Dowling – Co-Founder of Dreamstake the world’s first tech startup platform to match founders with the most appropriate investors using a unique startup rating system. This allows entrepreneurs and investors to monitor startup progress and inject capital and support when most needed. Startup founders can create profiles on the platform and get direct introductions to investors. We are constantly looking for great early stage tech startups. Join here Dreamstake.