Building a successful tech startup is extremely hard. There are millions of apps out there and even if you have an amazing product it is hard to get discovered. The secret is; use your unfair advantage!
Unfair advantages come in many forms. You may have a particular skill such as being the world expert in image recognition. This skill will allow you to come up with something unique and will make it extremely hard for others to copy. Or you may have a massive following as a fashion blogger or have some unique contacts in your chosen industry. For example, celebrity endorsement can be the fast way to success. Imagine having a pop -star pushing your music app or an ‘A’ lister pushing your film app. These contacts are worth their weight in gold. Without them you will simply get lost in the noise.
Another type of unfair advantage is having done it before. Second time entrepreneurs have a great advantage. They know the ropes and find it easier to get investment.
Unfair advantages are often called USP’s or Unique Selling Points. I would go as far as saying that if you don’t have a USP don’t start in the first place. Creating a successful business is largely about exploiting our unfair advantages to tackle a problem or create an opportunity. However, if we search hard enough we will often find an unfair advantage that we can use to get our idea out there.
Dreamstake provides end-to-end support for entrepreneurs wishing to get a startup funded in the shortest possible time. The startup rating system allows entrepreneurs and investors to monitor progress.Dreamstake Academy provides guidance on how to create a successful startup. Dreamstake will link startups with suitable mentors and professional advisors.
Startups that have successfully achieved an acceptable rating will be given the opportunity to feature at monthly demo days and investor pitching events.