To build and scale great product startup founders need access to substantial funding. However, building a funding round can take 6 months and this assumes that the startup is investment ready. On the other side of the table investors are sitting on a huge pile of decks and can’t see the wood for the trees. At later stage, this is not such a problem because the founders can afford to pay trusted third parties to get involved and make introductions and even take a strategic deal-making role. Their involvement cuts the process and brings investment ready startups to the attention of the most appropriate source of investment. At early stage it is difficult for third parties to undertake this role because the founders have no money to pay for such a hands-on approach. Platforms such as www.dreamstake.net bring down the cost of each fund-raising transaction and can therefore support the founder in a more efficient way.
Corporate Finance houses normally get involved in funding rounds at around about £1m -£2m or when founders have enough money to pay a substantial retainer. Although founders may find the retainer a deterrent it focuses the advisor on putting resource into the task of getting the startup funded. It is rare that any startup is 100% ready for funding and the role of the advisor is to work with the founder to refine the deck (and the proposition) to the point where it is ready. The next step is to match the startup with the most appropriate form of funding. VCs are invariably sector and stage oriented and therefore a ‘spray and pray’ approach to distributing decks rarely works.
The beauty of platforms, is that they radically bring down the cost to serve. Look at how Airbnb and Uber are transforming their sectors. They do this by building efficient markets where consumers are matchedwith providers at a fraction of the cost. We have brought the same principles to funding startups and use algorithms to sort the deal-flow and match with the most appropriate form of investor. We can therefore, engage with earlier stage startup founders on a performance fee only basis or later stage at a greatly reduced retainer cost.
Blog by Paul Dowling – Co-Founder of Dreamstake the world’s first tech startup platform to match founders with the most appropriate investors using a unique startup rating system. This allows entrepreneurs and investors to monitor startup progress and inject capital and support when most needed. Startup founders can create profiles on the platform and get direct introductions to investors. We are constantly looking for great early stage tech startups. Investors please contact [email protected]
We have also recently launched an exclusive tech angel investment club in partnership with The Hoxton. HoxTech Angels will run invitation only angel investment evenings every month.